Triple Pundit: American Express Wants Shoppers To Buy Local
A new partnership with the finance giant pushes forward the needs of small business owners.
Image credit Gerry Slabaugh via Flickr
When you think of your favorite store or restaurant, chances are it’s a local, independent, small business. It has charm and character that contribute to the distinctive character of your community. Its customer service is excellent and personal: They know you.
Small businesses add value for everyone, says the Small Business Administration:
- In the last decade, 65 percent of new jobs were created by small businesses.
- Small businesses employ half of all private sector employees.
- 68 percent of every dollar spent at a small local business stays in the community.
Local independent small businesses tend to be community-minded as well. They hire locally and purchase goods and services from other local merchants. Purchase local goods and services and you get the additional benefit of reduced transportation costs and less environmental impact.
Originally published on Triple Pundit, republished with kind permission.