Nike Turns Andres Iniesta Into A Marionette Puppet In Latest Ad

Nike Turns Andres Iniesta Into A Marionette Puppet In Latest Ad

The Barcelona star is one of football's most flexible players, making him the inspiration for Nike's new puppet ad campaign.

Kyana Gordon
  • 30 august 2012

Ahead of the start of Clasico with Real Madrid, Nike released a video with Andres Iniesta highlighting the new CTR360 Maestri III soccer cleats. A clever video shows the FC Barcelona midfielder as he expertly pulls the strings of a puppet, dictating the pace of the game as a tiny figure on a miniature football field. He’s displaying some fancy foot work and dominating the midfield while dodging opposing team members until he faces his final obstacle – the goalkeeper of course.

Watch the spot below to see the surprising ending.

Nike Football

+consumer goods
+fashion / apparel
+fitness / sport
+Latin America
+Sports & Fitness
+Work & Business

More in retail


Is Big Tech Squeezing Out Startup Competition?

Young firms struggle to compete as deep-pocketed companies like Facebook and Amazon clone products and consolidate their power

20 October 2017

Indiegogo Will Now Allow Startups To Sell Products On Its Site

The e-commerce branch will be open even to sellers who did not raise funds on the platform

20 October 2017

The Latest


To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017

Colin Beavan, author of No Impact Man and How To Be Alive, divulges the one thing that the majority of happy, successful people have in common

September 27, 2017
No search results found.