Bicycle Wheel Turns Graph Paper Drawings Into Animated GIFs
Artist Alma Alloro spends hours creating meticulous analog drawings only to convert them into seconds-long GIFs.
Graph paper was the scourge of every 6th grade math class. Today, artist Alma Alloro reincarnates the dead medium as a living, moving piece of art with help from an unlikely friend: the bicycle wheel.
Spending hours filling in the little squares, Alloro fills in her page with circles, squares and triangles. Then she digitizes them to create animated GIFs, then attaches them to the wheel of the bike. Using the spinning bicycle wheel and a strobe light to convert them back into analog GIFs.
The artist describes the project–called Further Abstract –it in her own words:
The animations then stepped back from digital to analog, bringing the manual groove one step further, with images on spinning wheel, the animation triggered by a strobe light. This subject works meticulously for hours and hours on a seemingly pointless mission. This meticulous process is contradicted by the extremely short duration of the animation itself.
The animation lasts but a few seconds, not paying tribute to the hours of effort that went into creating them. The trance they create, though, is infinitely mesmerizing.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.