Jewelry Company Creates $250K Black Diamond Nail Polish
Luxury jeweler Azature has unveiled the most expensive nail polish in the world, which contains 267 carats of black diamonds.
Hollywood-based luxury jeweler Azature, the “Black Diamond King”, is expanding into another luxury product by producing a one-of-a-kind nail polish containing 267 carats of black diamonds. The bottle has been priced at $250K, making it the most expensive nail polish in the world.
He comments on his inspiration:
One day I thought, ‘Why not showcase this style on nails?’ So I developed a Black Diamond Nail Polish with the same attention and quality as my jewelry in order to preserve the elegance of the black diamond.
Azature will also be offering a more reasonably-priced version of the nail polish for $25, which has a real black diamond in each bottle. It will go on sale later this month at Fred Segal stores throughout Los Angeles.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
Colin Beavan, author of No Impact Man and How To Be Alive, divulges the one thing that the majority of happy, successful people have in common