The automaker is offering electricity offsets to drivers of its all-electric ActiveE by partnering with the renewable energy company.

BMW has figured out an interesting way to add value to the electric vehicle driving experience. By partnering with the clean power company Green Mountain Energy, the auto manufacturer is offering drivers of its new all-electric ActiveE sedan a chance to offset the electricity they use with renewable energy.

As a marketing tool, the new initiative helps set BMW apart in the increasingly crowded U.S. electric vehicle field, as car manufacturers search for ways to engage consumers in some deep thinking about the cars they drive and the fuels they use.

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