This Week In Brand Strategy & Marketing
PSFK curates some of the strategy, digital and creative advertising news catching our attention this week.
We’re back with our weekly recap of the interesting and inspiring, with a particular eye for what shifts and ideas brands should be tracking, evaluating and acting on. This is a collection of some standout business strategy, brand-building and digital media stories catching our attention.
Discussions Shaping Strategy, Creativity & InnovationHow Focusing on the Tactics Will Lead to Digital Failure The Ad Contrarian’s Reality Check (on the state of the digital marketing & advertising industry) The Rise in Anti-Social Behavior Creative Thinking and Being Introverted or Highly Sensitive Being Peter Thiel: Thoughts On Creation, Risk, Rapid Innovation, Thoughtful Investment & Entrepreneurialism (on ideas gleaned from emerging markets, from not-so-popular culture, from the spaces in-between) People Now Spend More Time Watching Their Phones Than Watching TV (infographic) Why Cable Is Winning the Cord-Cutting War Should We Nationalize Facebook? (to protect users) Facebook: The Teenage Version of Email (on teens’ declining interest in the platform, vs. adults) How Remix Culture Fuels Creativity & Invention Designing the Company, Not the Product