The fashion retailer, in partnership with Tictail, created an online ‘pop-up’ store for a sneak peek at the collection, which was unlocked with a special code.

For their Spring/Summer 2013 collection, Cheap Monday created a digital pop-up store in partnership with Tictail, a new service that makes it easy to create a web shop in minutes. Tictail premiered their new code service in the Sneak Peek Shop, allowing fans to visit a special tab on Cheap Monday's Facebook page to get the code to unlock the secret store.

In the Sneak Peek Shop, fans could see and shop key items from the new collection before it hit the runway in the fashion show and before everyone else. After the show, which was livestreamed on Cheap Monday's site, the Sneak Peek Shop opened to all.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in