APPAREL is a piece of clothing that features a 3D overlay visible with a camera and a custom application that allows the wearer to play ‘digital’ dressup.

French collective Normals have developed a piece of clothing called APPAREL, which is designed to exist both physically and digitally. It features a dynamic 3D overlay, with augmented reality elements visible with a camera, and a custom application that enables the wearer to play ‘digital' dressup.

It uses personal data as an input, allowing the piece's design to evolve in real-time together with its user. APPAREL is a first prototype for an ongoing project by Normals, and you can check it out in the video below:

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