'Drunken Mirror' display to bar goers how their reflexes decrease as they drink as a way to stop them from driving home.

Everyone knows you shouldn't drive after drinking, but when drinking you typically don't exercise your best judgment. If potential drunk drivers could be targeted before they step into the car – or even better, before they leave the bar – how many accidents could be avoided?

Insurance company Allianz decided to take a chance and find out. Partnering with OgilvyOne Brazil, they installed “Drunken Mirrors” in the bathrooms of bars and clubs. These mirrors look like normal mirrors, so it comes as a surprise when they pause just a moment too long before changing. In other words, the mirror's own reactions are delayed to simulate how a person's reflexes are slowed down after a couple of drinks.

PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in