The fashion brand's A/W 2012 campaign employs a new photography technique, Cinemagraphs -- digital spots will feature continuous, subtle movement.

Diesel's latest ad campaign might make you do a double take. At first glance, the ads look like traditional, static outdoor ads, but take a second look, and you'll notice the ads are actually subtly moving.

Shot by famous fashion photographer Steven Meisel, ‘Screen Tests‘ for Diesel's Autumn/Winter 2012 campaign is an extenuation of the brand's theme of ‘portraits for successful living.' The ads feature young, contemporary models interacting in playful settings, and just as the campaign name suggests, they pose as if they are auditioning for a role, using attitude and props to aid their performance. As the ads start to move, viewers are able to engage with the models, to feel as if they are actually present watching the fashion shoot, rather than merely looking at a still ad.

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