DIY Design A Camera Inspired By A Sardine Can
La Sardina's custom edition lets buyers create a personalized, one-of-a-kind device.
Looking for a new camera but don’t want to blend in with the crowd? Lomography, ‘a magazine, a shop, and a community dedicated to analogue photography,’ introduced the La Sardina last summer, a 35mm, wide-angle camera whose design was inspired by a sardine-can. The easy-to-use, battery free analogue camera is already available in a wide range of colorful offerings like the Capri, Guvnor, and Reptilia.
But for those wishing for an even more unique look (than already using an analogue camera in a sea of digital), La Sardina’s DIY edition fits the bill. Draw directly on the all-white face, or insert a picture, fabric, or even glitter under the transparent, detachable face – the camera even comes with a mini-screwdriver and downloadable design template to help you create the perfect design. At the Who’s Next fashion show in Paris, Lomography held a DIY workshop where four artists showed the unique possibilities with the camera, covering it with leather and wires, spray-painting it with graffiti, and even decorating it with duct tape and wires.
Watch a video of the creative possibilities with the blank-slate camera and scroll through some of the designs from the workshop below:
During a webinar on Thursday July 13th at 10am, the PSFK research team will be presenting findings from our most recent report, Future of Manufacturing. For this project, we looked at how brands and organizations can meet elevated consumer needs and combat increased market competition by leveraging connected technologies that give total insights to manage their end-to-end operations and the opportunity to integrate cutting-edge technologies to reinvent supply chains.
Christina Agapakis, creative director at Ginkgo Bioworks, discussed how she uses her background in science and collaborates with engineers, designers, artists and social scientists to explore the many unexpected connections between microbiology, technology, art and popular culture.