DIY Vending Machine Lets Users Make Their Own Toys
This new take on a vintage Mold-a-Rama machine creates designer-inspired plastic figurines in under a minute.
Roto-a-Matic is a collaboration between Chicago-based product development specialists Squibbles Ink and designer toy store Rotofugi. Taking on the vintage Mold-a-Rama machine, the new project aims to redesign the molds that make plastic toys in under a minute. The original Mold-a-Rama machines work by injecting a molten concoction of polyethylene plastic into a mold, hitting it with a blast of air to make the plastic conform to the shape of the mold and then opening up the mold to drop the figure into a bin where customers can retrieve it.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
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