In Brief

Senior Director and VP of Worldwide Digital Marketing at Microsoft explains how brands can take advantage of the latest social platform - and how the platform should reshape itself in response.

When it comes to digital marketing, there are very few who know more about the ins and outs than Katrina Klier, Senior Director and VP Worldwide Digital Marketing at Microsoft.  I caught up with Katrina at a recent The CMO Club cocktail party and she was nice enough to let me pepper her with questions about Pinterest.  Her answers are refreshingly honest and informative–of particular note  are her suggestions for how Pinterest could become more brand friendly–I hope they’re listening.

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