A look at the price tag of some famous logo redesigns- including the recent Microsoft change- begs the question, what's the value of a logo?

The Internet tends to throw a fit when big brands change their logo- so much so that some brands decide to drop the new look and revert back to the older version. (remember Gap?) With a brand's visual corporate identity at stake, a logo change is no small task. Stock Logos, the largest identity design community, recently compiled a list of famous logos, highlighting their cost, designers, and purpose. With price ranges that stretch from $0 to $211,000,000, one has to ask: what is the value of a logo? What does it take to create an icon? And can it be done for free?

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