Online Retailer Recruits Models To Give “Free Hugs” Throughout NYC

Online Retailer Recruits Models To Give “Free Hugs” Throughout NYC

This Friday, shopping website and five models will be engaging consumers across Manhattan in a very friendly way.

Laura Feinstein
  • 21 august 2012

Sometimes living in NYC can be rough. Crowded subways, smoggy air, and expensive everything can put a damper on the general morale of the city. However, nothing brightens up the day like a hug, and this is especially true if it’s coming from a beautiful model. This Friday as part of their Shoptiques <3 NY event, online shopping retailer will be bringing five (hopefully friendly) models on a cross city tour of hug-giving.

For those curious, or having a really bad day, the official huggers will embark at 11 a.m. from SoHo at the corner of Spring and Broadway, then move on to Washington Square Park, Union Square and Times Square, before ending at Columbus Circle. And in case you’re worried you might not get your turn at a friendly embrace, you can also book one in advance and/or “track a model” on their website.

So just who is this retailer offering one of the more unusual ad gimmicks of the pre- fashion season run up? aims to “bring boutique shopping online,” and acts as “a one-of-kind online destination for discovering and exploring local boutiques across the country, lets you instantly jet set from New York to Los Angeles, San Francisco, Chicago, Boston, Miami and beyond (and very soon, the world!) to explore the best-kept secrets beloved by locals and the savviest shoppers.”

Offering a carefully selection of top boutiques with one-of-a-kind pieces, was created to be a sort of aggregated website that bypasses the larger retailers in favor of the local and underground, and without the hassle of searching through hundreds of websites for specific items.

In addition, Shoptique also offers personal style advice and recommendations with an emphasis on emerging, niche or local designers. also lets you shop by boutique, neighborhood, clothing type and new arrivals, as well as refine your search by color, price, size and style.

Seeing as how it’s easy to get sucked into that wormhole of searching countless small boutique websites for the best deal on your favorite just-below-the-radar labels, the site aims to take a lot of the leg work out of this research, and hopefully save you hours of scanning.

So if you happen to be in NYC this week, and are curious about Shoptique (and in need of some affection), plan a lunch break so you can meet up with their roving band of models. Check out the route below.


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