What Is The Future Of Work And How Can You Participate?
As part of our exploration into the Future of Work, we're asking you to share your ideas and experiences with us and the rest of the PSFK audience.
Consider for a moment how we’re able to work, connect and communicate today. Widely available mobile technologies like the iPhone and iPad have fundamentally changed the nature of computing, enabling us to complete almost any task from the palm of our hand. Access to the cloud takes the capability of these devices a step further by providing anywhere connectivity. At the same time, social media platforms like Facebook and Twitter have amplified our collective reach, making the process of sending a message across the room or across the world instantaneous, allowing us to easily interact with our entire community. Now consider that less than a decade ago, we were all using PCs, sending emails and still making phone calls, and you can begin to understand the dramatic shift that is already underway.
How is your place of work changing? Do you commute to the office, cafe or kitchen table? As part of our exploration into the Future of Work, we’d like you to share your ideas and experiences with us and the rest of the PSFK audience.
Add to the advances outlined above, the rapid growth of a highly-skilled, global workforce, and we are confronted with a convergence of factors that impact how, where and with whom we work on any given day. And while these wider changes are creating opportunities for both employers and employees, they come with their new set of questions and challenges as well.
How does the shape of the physical office change when every employee is on a mobile device? What are the best tools to help hire and manage a remote workforce? How do I keep my staff motivated? Where am I going to work today? These are just some of the concerns facing corporations, entrepreneurs, freelancers and every level of staff as they attempt to navigate the evolving landscape of work.
Over the next 4-8 weeks we hope to generate an ongoing discussion around the Future of Work on the pages of PSFK.com and across our social networks. In addition to our own content, we’re asking our readers to help us bring this conversation to life by sending in stories, links and photographs, which we will feature across the web. As an added incentive, PSFK will be selecting the best submission each day and rewarding that reader with an innovate product or technology related to that day’s question or topic. Be sure to check back daily so you don’t miss out on your chance to participate.
We look forward to receiving your thoughts and to building a vision for the Future of Work together. Feel free to drop me a line at firstname.lastname@example.org and follow all the conversation on Twitter @psfk using #FoW.
Scott Lachut, Director of Consulting
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.