Glow In The Dark Bike Activates In The Sun

Glow In The Dark Bike Activates In The Sun

Pure Fix Cycles are making late-night bike riding that much easier—and a whole lot safer.

Kyana Gordon
  • 8 august 2012

After months of experimentation, Pure Fix Cycles just unleashed Kilo, a glow in the dark frame as part of the finally perfected GLOW series. Claiming the title of the very first glow-in-the-dark bicycle, it features paint that requires just an hour of sunlight to activate. In the daylight, the frame is a bright yellow while at night it glows like the florescent green pictured above. The highly reflective paint comes on either the frame, wheels or both.  Seems fun, safe, and could be a big hit with aging ravers.

Pure Fix Cycles

+fitness / sport
+Sports & Fitness

More in advertising


Australian Wine Label Animates 18th-Century Convicts In AR

The app tells the stories of convicts exiled to Australia who are featured on the wine bottles

20 October 2017

Adobe Prototype Improves How Immersive Content Is Edited

The Project #SonicScape prototype helps editors work with 360-degree footage and audio

20 October 2017

The Latest


To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017

Wearable X CEO Billie Whitehouse spoke to PSFK 2017 about designing wearables for all five senses and maintaining a sense of humor

September 27, 2017
No search results found.