Honda’s Robotic Lawn Mower Creates Perfectly Manicured Gardens
The auto maker debuts the first droid gardening aid, designed to help users save time and effort on this everyday chore.
Honda recently introduced the Honda Miimo, the first commercial robotic lawn mower. The perfect solution for those wanting a beautiful lawn but would rather not–or are unable to–mow it themselves, this robotic helper only needs minimal human interaction when working to ensure a beautifully cut lawn, every day, for the length of the mowing season.
Honda Miimo operates a ‘continuous cutting’ system, typically mowing just 2-3mm of grass at a time, several times each week. It cuts in a random pattern, meaning less stress on the grass, more healthy growth and reduced moss and weeds. To prevent the Honda Miimo from running into the neighbor’s yard, a boundary wire, installed under the ground or in the grass around the perimeter of the garden, helps Miimo navigate the garden through an intelligent combination of controls, timers and real-time sensory feedback.
Powered by a high performance lithium-ion battery, it is self-charging, constantly monitoring its battery level and returning to its docking station when it needs to recharge. At launch, Honda Miimo will be available in two models, 300 and 500, offering a maximum perimeter cut of 300m and 500m respectively. Honda Miimo 500 will mow up to a total lawn size of 3,000 square meters, or around half the size of a typical football field, making it suitable for a wide variety of gardens.
The Honda Miimo will be available from Honda Authorized Dealers across Europe in early 2013.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.