Honest Tea Tests The Honor Of America With “Free” Tea
Honest Tea set up unmanned pop-up stores around 30 cities, asking people to pay $1 when they took the tea and filming the results, that were translated into a 'National Honesty Index'.
To see how honest people were, Honest Tea set up unmanned pop-up stores around 30 cities this summer, asking people to pay $1 when they took a bottle of tea. They collected data from this social experiment and compiled their findings to create the National Honesty Index. The site features interactive infographics, which can be randomized, customized, and shared online.
They detail which cities were the most honest (Oakland and Salt Lake City) and which locations were the least honest (Atlantic Terminal in Brooklyn), as well as other factors such as hair color, facial features, hobbies, and gender. Overall, this interesting social experiment indicates that people are more honest than perhaps we would assume. Visit the site and watch the video below to learn more about the National Honesty Index:
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
A talk from Scott Bedbury at PSFK 2017 stresses the importance of transparency in a country that has fallen prey to “alternative facts”