‘Horror Movie’ Chair Literally Raises Your Hair
The "Chilly Chair" creates an engaging scary movie viewing experience using static electricity.
Researchers at the University of Electro-Communications in Tokyo recently unveiled their “Chilly Chair” concept at the SIGGRAPH Emerging Technologies conference in Los Angeles. The chair aims to enhance your media-viewing experience by stimulating the hair on your arms at appropriate moments on screen using static electricity. When an ax-wielding murderer turns up behind a character on screen for example, the chair will help you “feel” that fear in real-time by polarizing a metal plate on the arm rests that then makes your hair stand on end.
Watch the Chilly Chair experience below:
While perhaps decades away from being deployed for any at-home or in-theater use, the concept points to the opportunity in interactive viewing experiences. This would be just one way theaters could differentiate their offering from static streamed content and turn it into something more engaging.
Image credit Engadget
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
Wearable X CEO Billie Whitehouse spoke to PSFK 2017 about designing wearables for all five senses and maintaining a sense of humor