The "Chilly Chair" creates an engaging scary movie viewing experience using static electricity.

Researchers at the University of Electro-Communications in Tokyo recently unveiled their “Chilly Chair” concept at the SIGGRAPH Emerging Technologies conference in Los Angeles. The chair aims to enhance your media-viewing experience by stimulating the hair on your arms at appropriate moments on screen using static electricity. When an ax-wielding murderer turns up behind a character on screen for example, the chair will help you “feel” that fear in real-time by polarizing a metal plate on the arm rests that then makes your hair stand on end.

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