Interactive Beer Ads Let Viewers Text On-Screen Characters To Get Free Drinks
Grolsch takes analog-digital experiences to the next level by having users communicate with fictional characters.
Amsterdam brewery Grolsch recently launched an interactive campaign that lets users get a free pack of beer by texting police officer Jount, a fictional character in their advertisements. In an online ad Officer Jount, “the most notorious police officer in the Netherlands” sits waiting in a dark and shadowy bar. He slowly turns, looks at you and a voice tells you to text him your name; if he recognizes it, he’ll buy you a beer.