Marketers at the top brands and creative directors at the best ad agencies average higher than their peers. Is it time to use the socialgraph for recruitment?

Should employees be evaluated on the price of their ‘social currency’? That’s a question we were discussing in PSFK recently when our consulting team asked us all to come up with ways to help a prospective client of theirs judge the effectiveness of retained work. We talked at length about using a “Klout score”  as a metric to judge an employees’ level of cultural participation.

Klout’s system monitors the frequency and shareability of people’s updates across social networks such as Twitter, Google Plus, Facebook and Pinterest. Through an algorithm, the service gives a score to everyone who signs up – and because Twitter is indexable by spiders, the social scoring service has a number for every tweeter with a public account. You can watch a video of an interview conducted by PSFK’s head of consulting, Scott Lachut, during our San Francisco event last year with Klout’s founder Joe Fernandez where he explains the service and its implications in greater detail.

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