Lil Wayne And NYC Teens Create The Latest Spot For Mountain Dew

Lil Wayne And NYC Teens Create The Latest Spot For Mountain Dew

Youngsters from the New York mentoring program Stoked are creating an ad with the rapper as part of the DEWeezy campaign.

Emma Hutchings
  • 20 august 2012

Teenagers from the NYC mentoring program Stoked, which helps build confidence through sports, are creating an ad for Mountain Dew featuring Lil Wayne as part of the DEWeezy campaign.

This partnership was launched to help foster a new generation of talent through experience, inspire creativity and a sense of community among fans, and develop a 30-second Mountain Dew commercial. Three rough cuts will soon appear on the DEWeezy site and fans will be able to vote on their favorite version of the TV spot. Brett O’Brien, vice president of marketing for Mountain Dew, said:

We’ve been looking forward to announcing this phase of the DEWeezy Project and getting our consumers involved. The campaign is about igniting creativity and celebrating people who follow their passion – like Lil Wayne has with skateboarding. DEWeezy is the perfect platform to engage fans and invite them to show us what ‘This is how I DEW’ means to them.


+fitness / sport
+lil wayne
+Mountain Dew
+new york city
+tv commercial

More in Entertainment


PurpleList Podcast Episode 7: Building The Netflix Of Home Fitness

At PSFK 2017, Peloton COO and Co-Founder Tom Cortese spoke about how Peloton aims to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes

26 September 2017

What’s Next In Tech Meets The Public At Worlds Fair Nano

PSFK attended Worlds Fair Nano in Brooklyn to check out the future products and ideas on display and consider where they might go from here

22 September 2017

The Latest

Member Briefing: The Future of Manufacturing

During a webinar on Thursday July 13th at 10am, the PSFK research team will be presenting findings from our most recent report, Future of Manufacturing. For this project, we looked at how brands and organizations can meet elevated consumer needs and combat increased market competition by leveraging connected technologies that give total insights to manage their end-to-end operations and the opportunity to integrate cutting-edge technologies to reinvent supply chains.

JULY 13, 2017 | NYC
PSFK 2017: The Future Of Tech Is Biology

Christina Agapakis, creative director at Ginkgo Bioworks, discussed how she uses her background in science and collaborates with engineers, designers, artists and social scientists to explore the many unexpected connections between microbiology, technology, art and popular culture.

JUNE 29, 2017 | NYC
No search results found.