menu

Louis Vuitton Pays Tribute To Muhammad Ali [Video]

Louis Vuitton Pays Tribute To Muhammad Ali [Video]
Advertising

The digital campaign enlists rapper Yasiin Bey and graphic designer Niels Shoe Meulman to honor the boxer with short films using his famous quotes.

Emma Hutchings
  • 3 august 2012

Louis Vuitton’s new ad campaign honors the boxing icon Muhammad Ali by enlisting rapper and actor Yasiin Bey (formerly known as Mos Def) and calligrapher Niels Shoe Meulman. With ‘The Greatest Words,’ the fashion brand pays tribute to Ali’s courage and ability to stand up for his ideals.

The digital experience includes photos and audio of Ali, and a series of short films that feature Bey and Meulman revisiting some of the boxer’s famous quotes. You can watch the first two videos “Dream” and “Word” below, while three more are due to be released soon:

The Greatest Words

+Ad Campaign
+advertising
+calligraphy
+culture
+Design
+Fashion
+fashion / apparel
+fitness / sport
+Louis Vuitton
+Luxury
+Sports & Fitness
+technology
+tribute

More in Fashion

Fashion

Target’s Adaptive Clothing Shifts For Kids With Disabilities

Cat & Jack brand created 40 items with special features

20 October 2017
Fashion

How Sustainable Sneakers Won The Fashion Seal Of Approval

Veja trainers are a lesson in how ethical clothing can also be cool

19 October 2017

The Latest

Event

To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017
Video

Christina Agapakis of Ginkgo Bioworks describes how the incredible feats of biology can be integrated into human-driven design. For more head over to psfk.com

September 27, 2017
No search results found.