One quarter sized MINI Coopers are helping out at the London Games in a creative marketing move by BMW.

Astute viewers of the Olympics may have noticed small vehicles buzzing around in the background of track and field events this week. In an ingenious (and practical) creative branding move, automaker BMW created radio-controlled “mini MINIs” to retrieve javelins, shot puts, and more from the field.

According to the BMW Press Release:

This specially developed and designed radio controlled electric car will be used on the field of play in the Olympic Stadium to ferry javelins, discuses, hammers and shots back from the field to the throwing area, saving valuable time during competition.

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