Mobile Shopping Game Urges People To Buy In Stores Rather Than Online
The 'Tip or Skip' app tries to fight "showrooming," where people look up products they find in the store to find the best deal on the web.
New mobile shopping game ‘Tip or Skip‘ encourages people to buy things in stores rather than price shopping to find the best deal online, a trend known as “showrooming.” Nathaniel McNamara and Michael Weiksner developed the app, which they hope people will use to identify products tailored to their tastes and then purchase them in-store.
Tip or Skip lets players submit photos of clothes, gadgets, etc, which the community judges by either selecting ‘Tip' if they like it or ‘Skip' if they don't. ‘Tipped' photos earn those who submitted them ‘sway points,' which they can use to tip more items as they compete to become tastemakers. So if you have an eye for what's popular, you move up the scoreboard.