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Nike’s Installation Shows What It’s Like To Travel As Fast As An Olympian

Nike’s Installation Shows What It’s Like To Travel As Fast As An Olympian
technology

Nike's 'Camp Victory' lets guests feel and hear what it's like to move at the speed of an Olympic athlete.

Matt Sabourin
  • 7 august 2012

PSFK Coverage Of The 2012 LondonOlympics

While they might not be a sponsor of the London Olympic games, athletics brand Nike was a sponsor of this year’s U.S. Track and Field Olympic Trials in Eugene, OR where they built a high tech, physical/digital experiential installation to engage users in playful competition and deep sensory experiences.

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