Nike's 'Camp Victory' lets guests feel and hear what it's like to move at the speed of an Olympic athlete.

While they might not be a sponsor of the London Olympic games, athletics brand Nike was a sponsor of this year’s U.S. Track and Field Olympic Trials in Eugene, OR where they built a high tech, physical/digital experiential installation to engage users in playful competition and deep sensory experiences.

Camp Victory is the result of an 8 month partnership between Nike, design agency Hush and architecture firm Skylab. The installation was set up within three custom pavilions where Nike was promoting their Nike+, Fuelband, and Flynit brands through large interactive displays including a sensory tunnel and treadmill racing game that challenged two players to race one another for a spot on a realtime leaderboard displaying pictures of the competitors and their best times.

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