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Nike’s Tokyo Scavenger Hunt Lets Fans Find Prizes In The Streets [Pics]

Nike’s Tokyo Scavenger Hunt Lets Fans Find Prizes In The Streets [Pics]
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Nike+ users in Japan are on the look out for brightly colored sports items.

Yi Chen
  • 9 august 2012


To celebrate the launch of the Nike LunarGlide+ 4 and Flyknit collection, the sports brand is hosting a clever ‘Innovation Hunt’ this week in the streets of Tokyo, Japan. Items from Nike’s Summer of Innovation theme are scattered across the city, where Nike+ users can participate on a special scavenger hunt to look for them.

Nike gives out clues on its website and the Nike+ technology is able to track the players’ moves. Items up for grabs include neon-knit teddybear, a bike, sneakers, and workout equipment.

Click through the gallery below to see more images from the project.

Nike Innovation Hunt

+advertising
+Asia
+branding
+cities
+consumer goods
+culture
+Design
+Electronics & Gadgets
+Entertainment
+fashion / apparel
+fitness
+fitness / sport
+gamification
+Health
+Innovation
+japan
+Marketing
+nike
+retail
+scavenger hunt
+Sports
+Sports & Fitness
+technology
+tokyo
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