The telecommunications giant has created a typeface that can be used in any existing language.

Sustaining a uniform communications and design platform has always been a challenging task for global companies that cater to markets of varying languages and typefaces; hundreds of languages stretching from American English and German to Arabic, Mandarin Chinese, and Japanese must be considered when designing communications. Seeing an ambitious opportunity to bring the world's tongues and letters closer together, multinational communications company Nokia, in partnership with design firm Dalton Maag, has released a font specifically designed to work in any language, simply named ‘Pure.'

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in