NYC Initiative Turns Unsightly Scaffolding Into Miniature Parks
New York urban renewal concept aims to create more functional public places from sidewalk construction sites -- transforming them from an eyesore to a community asset.
Softwalks is an initiative to improve the pedestrian experience in New York City by diversifying the function of unsightly sidewalk scaffolding sheds. A project started by the MFA Transdisciplinary Design program at Parsons/The New School, this initiative transforms the 6,000 sidewalk sheds that total over 1 million linear feet of enclosed sidewalk area in New York City. Softwalks provides kits to create more functional public spaces, activating our desires to sit, chat, and appreciate interesting environments.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.