How Brands Could Have Approached Sponsoring The Olympics
PSFK chats with Kim Myhre, CEO of Project: WorldWide EMEA, for his take on how a business can still be relevant, and popular without being invasive.
The relationship of brands to major global sporting events has transformed in a short period of time. In our interview with Kim Myhre, he discusses how his agency understands these developments as brand sponsorships shift towards engagement and storytelling.
Tell us about your background and what you do as CEO of Project: WorldWide EMEA.
I have more than twenty years of experience in advertising, marketing, brand strategy, events and experience marketing. Right now I’m particularly interested in how the blurring of live/online experience is changing the relationship that brands have with consumers and transforming brand marketing.