104-Year-Old Architect’s Work Brought To Life In 3D
Art and fashion publication Visionaire has brought to life the work of Brazilian architect Oscar Niemeyer with three-dimensional images of his most iconic works.
Though you may not recognize the name, Oscar Niemeyer once changed the world. In the 1940s, ’50s and ’60s this humble architectect from Brazil established himself as one of Modernism’s greatest luminaries through his use of modern design, permanently altering Brazil’s global identity.
Now, famed limited-edition multi-format art and fashion publication Visionaire and online art market Paddle8 have teamed up to give the artist his due. To be released in September 2012 coinciding with the opening of the Sao Paolo Biennial, the two cultural tastemakers have commissioned ten 3D photographs of Niemeyer’s most iconic architectural work, spanning from the 1940s through 90s in Sao Paolo, Brasilia and Rio. The photographs will come as part of a limited-edition slide portfolio designed to accompany the new Visionaire 62 RIO issue, which in keeping with the unique touches of each addition of Visionaire–comes packaged with a stereoscope in a lenticular case. Like a grown up version of 3D glasses, the idea is to “experience these iconic buildings via sophisticated 3-D photography.”
The slide portfolio, produced in an edition of 200, will be available for pre-order exclusively at Paddle8.com. In addition, Paddle8.com will also release a web-only exhibition featuring the 3D photos as well as a rare, exclusive audio interview with the 104-year-old architect, and archival materials from his studio like blueprints and family photos. For all fans of both architecture and long lives of creative output, be sure to check back to Paddle8 for all ongoing Niemeyer news.
Click through the photos below to see images of Neimeyer’s work:
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
A talk from Scott Bedbury at PSFK 2017 stresses the importance of transparency in a country that has fallen prey to “alternative facts”