Sports brand finds out if soccer fans are more attached to their favorite teams than their partners.

Puma in partnership with researchers at the Bristol University, is trying to find out what men love more: their soccer team, or their partner. The research involved 20 Newcastle United fans where their stress levels were measured when researchers stuck needles into voodoo dolls that resembled their favorite players or their wives/girlfriends, while pictures of their ‘loved ones’ were also torn up.

The test subjects were selected on the basis that they have been in a committed relationship for at least five years, and had also been a season ticket holder for at least the same amount of time. Watch the video below to see how the research panned out.

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