FitHub and CrossFit aims to offer novice and experienced fitness enthusiasts guidence, training and gear in one environment.

For the uninitiated, starting a fitness program or joining a gym can be a daunting activity. Reebok has opened the first Fit Hub retail store in the US intended to inspire people to become more active. The location on 5th Ave in New York City is uniquely positioned above a 10,000 square foot Reebok CrossFit gym.

The Fit Hub focuses on selling fitness and training products versus sports gear. The store stocks previously difficult to find in the US CrossFit apparel which has gained a cult following. Reebok has recruited store staff with a fitness background to assist customers in choosing products suited for their workout needs. They can also help with training tips and health information.

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