Ad Agency Invites Users To Restore Their Own Ecce Homo

Ad Agency Invites Users To Restore Their Own Ecce Homo

A satire campaign lets fans recreate their own Fresco.

Yi Chen
  • 31 august 2012

 BBH London has created a satire campaign in response to Cecilia Gimenez’s unsuccessful attempt at trying to restore the Ecce Homo (Behold the Man). Although Gimenez’s intention was good, the fresco of Christ was disfigured when the amateur took on the job herself after the painting was deteriorating. Now, the ad agency is giving amateur artists themselves a chance to ‘restore’ the fresco online at The Cecilia Prize.

So far, users have created ironic versions of their own Ecce Homo, including the Simpsons character Homer, Batman, Pikachu, and Mario Brothers. The ‘best’ restoration will win a poster of the Ecce Homo restoration.

The Cecilia Prize

+ad agency

More in advertising


Australian Wine Label Animates 18th-Century Convicts In AR

The app tells the stories of convicts exiled to Australia who are featured on the wine bottles

20 October 2017

Adobe Prototype Improves How Immersive Content Is Edited

The Project #SonicScape prototype helps editors work with 360-degree footage and audio

20 October 2017

The Latest


To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017

A talk from Scott Bedbury at PSFK 2017 stresses the importance of transparency in a country that has fallen prey to “alternative facts”

September 27, 2017
No search results found.