Shopping Site Flags Favorited Items When They Go On Sale
Always want to buy high fashion items, but never at full price? Hukkster, a New York-based startup, will hunt down the best deals for shoppers.
Ever wondered how you can possibly keep track of clothes, accessories, or fashion items with large price tags once they go on sale? Hukkster, an up-and-coming New York-based startup company founded by Katie Finnegan and Erica Bell, aims to bookmark your desired items online and flag you via email or text once they go on sale.
Instead of waiting for usual email blasts that you end up deleting–and thus missing the item once it goes on sale– Hukkster keeps track of your favorite fashion items according to your preferences. Hukkster allows you to “hukk” (hook) on an item and set notifications according to price point or rate of sale; for instance, if a dress you’ve been wanting to buy is suddenly 50% off, you get word through SMS or email. This way, you get more of the items that you love while spending less money in the process. Founder Katie Finnegan says:
Hukkster is a win-win for the shopper and the retailer. Retailers cast a wide net of offers and it’s push, push, push. Hukkster gives shoppers the ability to pull and receive notifications only when the styles they covet go on sale. And retailers can rest assured that the most relevant content is arriving promptly in the hands of their customers.
For those who love to shop but are short on time, the last thing we need is to see what everyone else is buying or to be inundated with deals and content we have no interest in. We need to narrow and decide. Hukkster empowers shoppers to do just that. Instead of making impulse purchases you later regret, with Hukkster you track the products you care about, creating a virtual wish list that allows for comparison shopping and efficient decision-making. Hukkster saves you time and money, so you can spend it on more important things.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
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