Starbucks Gets Stores To Compete Over Most Efficient Energy Usage
The company will use Lucid's 'Building Dashboard' platform to pit coffee shops against each other to see who is more "green".
Starbucks is combining gamification and sustainability for a 30-day energy competition between 10 of its coffee shops, in an effort to promote employee behavior change through real-time energy usage information, employee engagement, and focused energy savings strategies.
The stores will use Lucid‘s ‘Business Dashboard' platform for the pilot project in order to test and document measurable energy savings in retail locations. Each store will have a tablet behind the counter displaying its electricity use throughout the day and related data from smart meters. The winning Starbucks shop will be rewarded with a party.