Typeface Made Out Of Real Money Celebrates The Lottery

Typeface Made Out Of Real Money Celebrates The Lottery

DDB New York created a series of minimalistic posters for the NY draw featuring words made up of stacks of dollar bills.

Emma Hutchings
  • 20 august 2012

For the New York Lottery’s “Yeah, that kind of rich” campaign, DDB New York created a typeface out of stacks of real money, which appears on minimalistic posters, forming statements such as “Banks ask you for a bailout” and “You shop, the market rises”.

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