The automaker is sponsoring the Discovery Channel's programming event and has created a drivable shark cage that looks like a classic VW Beetle.

As the sponsor of the 25th anniversary of Shark Week on the Discovery Channel, Volkswagen has created a mobile shark observation cage that looks like a classic VW Beetle. This unique advertising integration seamlessly fits with the program content to create a memorable experience.

The car can drive on the ocean floor thanks to two propellers and a full air system, which divers can hook up to. It is made from tubular aluminum, and features a set of alloy wheels and iconic bug headlights. Volkswagen collaborated with marine biologist Luke Tipple and a team of engineers to design and construct the shark cage, which took around three weeks to build. Justin Osborne, general manager of marketing communications for VW, said:

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