With a new app for the iOS, the auto brand's fans can now get a 360-degree view under the hood of the new V40 model.

Volvo launches an x-ray app at the Geneva Auto Show that allows users to turn their iPhones and iPads into handheld x-ray scanners. Created by digital agency – La Comunidad Miami, Users can walk around a Volvo and see a full 360° x-ray view beneath its skin, with callouts to the patented World’s first Volvo innovations inside. The augmented reality technology behind it fuels the app, enabling devices to read markers that are placed around the car.

A huge success at the Geneva Auto Show, the app will be used in other Auto Shows around the world, as well as Volvo dealers. Take a look at the video below showing how this innovative technology works.

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