While 73% of people listen to music through streaming players like Rdio, only 20% of them will pay for it.

A recent study finds that 73% of people stream music using online players like Spotify, Pandora and Rdio – but only 20% of them are willing to pay for it. This infographic takes a look.


$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in