Vodka brand makes a splash where no two bottles are the same.

Absolut Vodka recently launched ‘Absolut Unique,’ a project in which the vodka makers will release 4 million limited-edition, unique bottles. The project required a company’s production plant to be completely re-engineered; the ‘carefully orchestrated randomness’ to the bottle design involves using complex pattern programming alongside splash guns and color-generating machines to ensure that no two bottles come out the same.

image from Apt Blog

The vodka bottles will be individually numbered and will be distributed globally in 80 markets, including the U.S., U.K., Germany, France, and China. Joan’s Tahlin, VP of Global Marketing at Absolut, commented that:

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