TV Show Ads Targeting The 1% Cover Wall Street

TV Show Ads Targeting The 1% Cover Wall Street

To promote the launch of new show Hunted, the network has created posters that feature a mysterious company and appeal to only a sliver of the population.

Emma Hutchings
  • 27 september 2012

Cinemax has blanketed Wall Street with posters that read ‘We’re Not For Everyone. Just The 1% That Matters’ to promote its new show Hunted. The posters are for a fictional company called Byzantium Security, which features in the drama, and they direct people to a website where they can take part in a five stage test with some bizarre questions.

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