New e-reader unveiled and updated tablets given larger screens in latest move to get a leg up against Apple sales

This article titled “Kindle Fire tablets kickstart Amazon's bid to rival iPad” was written by Dominic Rushe in New York, for guardian.co.uk on Friday 7th September 2012 11.55 UTC

Amazon stepped up its fight with Apple on Thursday, unveiling a new set of Kindle Fire tablets including some with larger screens designed to compete with the iPad.

In a former airplane hangar in Santa Monica, California, Amazon boss Jeff Bezos unveiled a slate of new products that will also compete with rival devices from Google, Microsoft and bookseller Barnes & Noble.

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