A new series looks at the origin of various terms, creating an alphabet of episodes.

Did you know that word ‘assassin' derived from a group of hash-smoking Persian soldiers? Or that the root of the word ‘pants' refers to St. Panteleimon, a Roman Catholic saint from the 4th c. CE? All these fun facts and more are explored in a new paper animation series called Mysteries of Vernacular from NYC's Myriad Productions that uses etymology, the study of the origins of words.

Four films currently exist, running approximately two minutes each, out of a projected 26 films – one for each letter of the alphabet. Each film took a grueling 80 hours to research and create, making this feat not only interesting, but impressive.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in