Are Apple’s Four New iPhone 5 Ads Compelling? [Video]
Despite a playful parody by its biggest competitor, Apple refuses to fight dirty, releasing a simple video campaign to highlight only the new features of its latest smartphone.
Just two days after Samsung Mobile USA launched its playful jab at iPhone fans around the world, tech giant Apple counters with a series of simple, and non-confrontational videos that showcase the new features of their recently-released smartphone. Narrated by The Newsroom protagonist Jeff Daniels, the four minimalist videos “Ears,” “Cheese,” “Physics,” and “Thumb” feature the revamped earphone design, panorama, slimmer and longer body structure, and increased screen size of Apple’s latest crown jewel.
Check out the first four iterations of the iPhone 5 campaign in the video gallery below. Do they make you want to buy one?
During a webinar on Thursday July 13th at 10am, the PSFK research team will be presenting findings from our most recent report, Future of Manufacturing. For this project, we looked at how brands and organizations can meet elevated consumer needs and combat increased market competition by leveraging connected technologies that give total insights to manage their end-to-end operations and the opportunity to integrate cutting-edge technologies to reinvent supply chains.
Christina Agapakis, creative director at Ginkgo Bioworks, discussed how she uses her background in science and collaborates with engineers, designers, artists and social scientists to explore the many unexpected connections between microbiology, technology, art and popular culture.