Benetton Campaign Asks Millennials Are You ‘Unemployee Of The Year'?
The clothing brand's new initiative invites unemployed 18-30 year olds to submit a project, and the 100 with the most votes will each receive €5000.
United Colors of Benetton is introducing a campaign called ‘Unemployee of the Year‘, which seeks to challenge the clichés about youth unemployment while asserting a belief in the creativity and dignity of the world's youth. The new campaign will reach audiences in more than 35 countries, including the U.S., France, China, India, and Brazil. It invites 18-30 year olds to visit the Unhate Foundation site, where they can build a profile, upload their data, and create an “un-work experience” CV, allowing them to present themselves and communicate what they stand for.