Bikes have captured the public imagination and are being idealized as icons by the creative and corporate communities.
You can tell something has captured the public imagination when it gets made into art. For a few decades after its invention in the 1880s the bicycle was an icon of transition, excitement and modernity, in works like Toulouse-Lautrec’s gaudy portraits of Parisian track racing, or HG Wells’s romantic novel The Wheels of Chance.
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