Jessica Butcher: Turning Everyday Items Into Interactive Advertising Platforms [PSFK LONDON]
Co-founder of the augmented reality app, Blippar, discusses how products themselves are turning into their own PR machines.
At PSFK CONFERENCE LONDON, Jessica Butcher, CMO and Co-Founder of Blippar, gave live demonstrations of the app augmented reality app, which allows users to interact with images and objects in a way never possible before. For example, a user could hold their phone over a pack of gum and image would ‘come to life' with digital animation and information. Each object that's compatible with the app becomes an app of its own, creating individual interfaces specific to it.
Butcher highlighted the use of a universal platform, which allows marketers to produce engaging content and transform advertisements from beyond static images to interactive sites in which they can engage with consumers.