Ed Cotton: Why Brands Need Places Of Origin

Ed Cotton: Why Brands Need Places Of Origin
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Stressing physical space in a digital world, Bombay Sapphire will soon have a Home of the Imagination to give it somewhere to 'be from.'

Ed Cotton, BSSP
  • 27 september 2012

The digital world gives us the opportunity to imagine new worlds for brands and to create virtual spaces that brand audiences can navigate and explore. They can be updated, changed and modified to suit the times and most important they can be accessed by everyone from anywhere.

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